Facebook

Facebook is Meta's original social network with nearly 3 billion monthly active users globally, operating as a major channel for retail advertising, marketplace commerce, and customer community building. While younger fashion demographics have shifted to Instagram and TikTok, Facebook remains the dominant performance advertising surface for mid-market and value fashion brands targeting 35+ consumers, particularly in North America and Europe. Its advertising infrastructure — shared with Instagram through Meta Ads Manager — underpins a large share of fashion retail's global digital acquisition spend, and Facebook Marketplace has become a significant channel for secondhand and vintage fashion trading.

First mentioned: March 2026