Zelig

AI-powered fashion styling platform whose patented technology combines outfit simulation, digital closets, and personalised recommendations to improve discovery, conversion, and returns rates for fashion retailers. Raised $15M Series A led by Hilco Global. Zelig targets a structural problem in online fashion: return rates regularly exceed 40% for apparel, costing retailers an estimated $550 billion globally in 2023. Its positioning sits between pure recommendation engines and virtual try-on tools, targeting mid-market and premium retailers that lack the engineering resources to build outfit intelligence in-house. The Hilco Global backing connects it to a firm with deep exposure to retail distress and liquidation, giving Zelig access to a client pipeline that spans healthy growth brands and turnaround situations alike.

First mentioned: March 2026