WeChat

WeChat is Tencent's super-app with over 1.3 billion monthly active users in China, combining messaging, social media, payments (WeChat Pay), and Mini Programs that allow brands to operate full e-commerce storefronts within the app. For fashion brands entering China, a WeChat presence — including brand official accounts and Mini Program stores — is as essential as a website in Western markets. Its social sharing mechanics, loyalty programme integrations, and private traffic capabilities make it the primary CRM surface for fashion brands managing direct customer relationships in China.

First mentioned: March 2026