Tmall

Tmall is Alibaba's B2C marketplace hosting official flagship stores for major domestic and international brands selling directly to Chinese consumers, distinct from Taobao's individual seller model. With hundreds of millions of active buyers, Tmall is the primary and often mandatory entry point for Western fashion and beauty brands entering the Chinese market. Its category sales data, brand performance rankings, and annual shopping festivals — including 11.11 (Singles' Day) — serve as benchmarks for brand success in China and are closely tracked by global retail strategists.

First mentioned: April 2026