Sol de Janeiro

Sol de Janeiro is a Brazilian-inspired American body care and fragrance brand founded in 2015, majority-owned by Groupe L'Occitane, known for viral scents and premium retail positioning. Its trade dress infringement lawsuit against MCo Beauty is a leading current test case defining where "inspired by" fragrance and packaging positioning ends and actionable imitation begins — a question with significant commercial consequences as the algorithmic dupe economy expands into mass retail.

First mentioned: April 2026