Omnisend

Omnisend is an email and SMS marketing automation platform serving over 100,000 ecommerce merchants, with research capabilities tracking consumer attitudes toward AI-assisted commerce. Its survey data is a key source for measuring the pace of shopper adoption of AI shopping tools. Founded in Lithuania and built primarily on the Shopify merchant base, Omnisend competes directly with Klaviyo in the mid-market email and SMS automation segment. Its position serving six-figure merchants rather than enterprise accounts means its survey outputs reflect the attitudes of the long-tail retail operator — the independent and small-chain fashion merchant — more accurately than enterprise-focused research tends to.

First mentioned: March 2026