Mytheresa

Mytheresa is a Munich-based luxury fashion e-commerce retailer founded in 1987, now the flagship brand of the LuxExperience group alongside Net-A-Porter and Mr Porter. It sells womenswear, menswear, and kidswear from top luxury brands and is known for early adoption of digital shopping technology. The company listed on the New York Stock Exchange in 2021 and operates a full-price, no-markdown business model deliberately targeting the top tier of luxury spenders — a segment it calls "top customers" — rather than competing on breadth or discount volume. Within LuxExperience, Mytheresa functions as the technology and operational spine; the group's consolidation of Net-A-Porter and Mr Porter under its umbrella makes it one of the largest pure-play luxury e-commerce entities globally by gross merchandise value.

First mentioned: April 2026