JOOR

JOOR is a B2B wholesale platform connecting over 12,500 brands and 325,000+ retailers across 150+ countries, processing roughly $1.5B in monthly transaction volume. It is embedding trend intelligence, brand discovery, and cross-brand assortment visualisation directly into the wholesale ordering workflow, making it a key infrastructure layer for retail buying decisions. JOOR competes directly with NuOrder, acquired by Intuit, for dominance in digital wholesale infrastructure. Its strategic advantage lies in network density: with both brand and retailer sides at scale, the transaction data it generates on what gets ordered, marked down, or reordered constitutes a real-time demand signal that no single brand or retailer can replicate independently — a position it is now monetising through its trend and analytics products.

First mentioned: March 2026