Brand
Dr. Groot
Dr. Groot is a Korean derma-grade scalp and hair care brand launched by LG H&H in 2017, built on 70-plus years of proprietary research and over 470 patented technologies; it has sold more than 50 million units globally and entered the US via Amazon in 2023 before its 2026 Sephora prestige-shelf debut.
Products & Services
Scalp-focused hair care (shampoo, conditioner, treatment)470+ patented formulations
Coverage in Rack & Reason (1)
First mentioned: April 2026