Media
DG Media Network
DG Media Network (DGMN) is Dollar General's retail media network, connecting CPG brands to 90 million+ rural shoppers via first-party data-driven digital and in-store advertising. It operates as a managed and self-service platform with closed-loop measurement tied to Dollar General purchase data.
Products & Services
in-store audio advertisingonsite sponsored adsfirst-party data targeting
Coverage in Rack & Reason (1)
First mentioned: April 2026